The Challenge: McCain Foodservice is a global leader in frozen potato and appetizer products, supplying restaurants and foodservice operators with a wide range of convenient, high-quality food solutions. They tasked us to help create a Sales training initiative video series for the McCain Sales Portal. The goal was to offer a comprehensive solutions package, including product information, selling skills and insight-based knowledge to strengthen customer relationships and enhance conversations.

The Solution: Create McCain University. An online course with videos and quizzes to help deliver short, concise instructional and informative content through a phased approach. By collaborating with our writers and creative team we developed a fun animated intro that would capture the viewers' attention. We introduced potato and appetizer professor characters to give a quick summary of each video's content. Then to keep the energy high we blended typography, live-action and imagery to deliver training in an engaging and dynamic way. The goal was to keep the viewer engaged while sharing valuable learnings and we succeeded. In total we created over 20 animated videos and below are just a few examples.

Along with our videos, we also created a logo for McCain University. This was a quick, challenging and fun project. Our goal was to design a mark that felt both playful and prestigious, while still maintaining an official tone representative of McCain U. We used their brand color palette and incorporated iconography inspired by McCain’s potato and appetizer products, finishing it off with the signature McCain sunshine logo to tie everything together.